In this post, I shall share what has allowed me to quickly determine a good deal vs a bad deal for business acquisitions. You don’t need a full data room to spot a bad deal. With just three numbers headcount, average order value, and customer reviews, you can filter
This entire blog is focused on being a resource hub for capital allocators. Thats the prime focus. But as a secondary focus this is a public notebook, where I document what I am learning about key areas of life, in this case, writing. Something I learned recently, is that it&
I invite you to sit down right now and go through the questions on this test The answers and their business/financial implications to you will be self-evident. It’s a shame to see promising businesses under-perform their capability to deliver more income, certainty, profits and wealth to
In this post, I shall aim to clarify, in simple terms, what a brand is. Let’s start by identifying what branding is not. A brand is not: • a logo • a product • a promise • the sum of all the impressions A brand is a result. It’s a customer’s
Downloadable resources for to straightforward deal preparations.
Face the facts. The marketplace is ambivalent — even apathetic towards purchasing anything (especially making major purchases) — and people are practically paralyzed by the fear of making wrong decisions. If you can overcome that fear or reluctance to take action by offering to guarantee their purchase and reverse the risk of
The aim of this article is to expand your creativity and sell your unique business processes. When you think “financial assets,” you probably think balance sheet entries: cash reserves, credit lines, investments. But the truly hidden financial assets aren’t balance sheet items. They’re operations you’re already running
In this post I shall explain what really goes on the mind of potential customers and how to assemble your offer You need to always empathise with your prospects and live in their shoes. What is going on in their mind ? They think thoughts such as : "Wow, what is
In this post, I aim to equip you with a far more attractive way of writing using the wisdom of Rudolf Flesch. Designers, engineers use standards and often deploy a certain formula to constructing a finished product. Often in writing, high-level writers possess their own style but can often
Elements of strategic persuasion... I know, you are thinking, what is copywriting and why should I care? Copywriting is simply sales in print. Nothing more than that. If you like to make money... And you want to get what you want... Learn how to write great copy. Copywriting is a
I built my first $100,000 business off of websites, agency websites, blog posts and email, so it gives me no pleasure to say this... but you need to hear it. SEO is dying, and it'll be dead within a year or two. Keyword traffic is down 80%
How can AI change our world?